Company
2 min read
Introducing Pimento
Sait Cham
We are building a new kind of Warehouse Management System for brands and 3PLs, here's why.
My co-founder Ben and I spent over four years building our own 3PL business. Despite the myriad of tools available to help us manage our warehouse operations, we quickly realised we needed a system tailored to our vision, one that enables profitable growth while creating exceptional experiences for our customers and their customers. So we built our own. Now we're offering it to the world.
The Problem With the Current WMS Market
Ecommerce and enablement tools have progressed significantly, but the core of the supply chain — the WMS — still needs to catch up. The current market is dominated by incumbents not designed for the flexibility, customer demands or user experiences expected by modern brands, 3PLs and their customers.
The choices typically available to a brand or 3PL are:
Incumbent WMS players - Established solutions that dominate the market due to a lack of better alternatives. They often fail to deliver the flexibility and responsiveness modern operations require.
Bespoke solutions - Custom-built systems tailored to specific needs. Effective, but they require substantial investment in time and resources, with burdensome ongoing maintenance.
Shipping software - Standalone tools focused solely on generating shipping labels from channels like Shopify or WooCommerce. They lack comprehensive warehouse management features and suit only the smallest operations.
No software at all - Surprisingly, many warehouses still operate without software, relying on manual processes, spreadsheets and paper. This leads to inefficiencies, errors and significant challenges when scaling.
Each option creates friction for businesses striving to build efficient ecommerce operations that respond in real time to customer needs.
What We Kept Hearing
After engaging with hundreds of leaders in ecommerce logistics and observing their challenges firsthand, we identified common struggles: implementing workflow automation, managing billing, handling returns and maintaining visibility into order operations. Most importantly, delivering exceptional experiences to everyone in the supply chain, from warehouse operatives to the end recipients of parcels.
The Shift Happening in Ecommerce
Ecommerce is evolving and only those who adapt will thrive. Consumers increasingly expect Amazon-like experiences and brands and 3PLs need the tools to meet these now-standard expectations.
What Pimento Does
Pimento empowers modern brands and 3PLs to build profitable operations while delivering outstanding experiences to online shoppers. Our software considers all stakeholders in the chain, from warehouse operatives and brands to accounts teams, supply chain managers, senior management and crucially, the online shopper.
More specifically, Pimento provides ecommerce logistics operators with a clear, visual workflow for managing their warehouse, along with tools to ensure end customers enjoy great shopping experiences, transforming any issues into positive outcomes.
Who We Are
We've assembled a passionate team of builders from companies like Packfleet, Lloyds Direct and Shiptheory, and we can't wait for you to see what we have in store.
